Lucy Mecklenburgh perfects “White Bikini” body for Rolex new design

He has had a traumatic few days after being robbed at knifepoint and having his £10,000 Rolex stolen.

But today Joey Essex put the drama behind him to launch his new limited edition Surf scent Summer D-Reem today, with the help of his stunning TOWIE pal Lucy Mecklenburgh, who gamely sported a tiny white bikini for the occasion.

Joey also marked the occasion by wearing an entirely new watch - a similar gold design to the one that was stolen but with a black dial instead of a gold one.

Scroll down to see more pictures

 White delight: Lucy looked incredible in the bright bikini which emphasised her incredible curves

Lucy Mecklenburgh "topless" shoot for FHM Magazine

There are certainly no shortage of curves in Essex and while she is often seen flaunting her own Lucy Mecklenburgh can also appreciate her co-stars figures.

The reality star spoke out about who she thought was the sexiest female on the show, other than herself that is, as she posed for a raunchy shoot for FHM magazine.

The brunette praised Lydia Bright and Minnies boutique owners Sam and Billie Faiers when she was asked to rate the other girls on the show.

In bed with Lucy: The TOWIE favourite has posed for a raunchy shoot for FHM magazine and was seen posing topless while lying on a bed

Lucy Mecklenburgh’s White Bikini body in Marbella

Lucy Mecklenburgh is the latest TOWIE star to unveil her bikini body in Marbella which is presently overrun by the perma-tanned reality stars.

Fresh from the third series of the ITV2 series, Lucy and her naughty beau Mario Falcone put on a stunning display of togetherness for the cameras - as Lucy modelled one of the costumes from her new line of bikinis.

No carbs before marbs: Mario checks out Lucy's midriff as she models her bikini range

Lucy Mecklenburgh headed “Pink floral Bikini” out in Marbella with Mario Falcone

She's got the man of her dreams, a figure to die for and is in the holiday location considered above all others by residents of her native Essex.

But bikini-clad Lucy Mecklenburgh still couldn't raise a smile as she headed out shopping today with her boyfriend Mario Falcone in Marbella.

Perhaps Lucy's unhappy demeanour has something to do with the fact that she was suffering with a slightly sore head after a heavy night out in the Spanish resort the evening before. 

Taking a stroll: Lucy showed off her stunning figure in a mismatched bikini consisting of a pink top and floral bottoms, covering up slightly with a black kaftan.